Key Wins & Impact
Reduction in Campaign Asset Creation Time
From 2+ weeks to 5 minutes using a custom generative AI tool.
Increase in AI Tool Adoption
Boosted usage from 30% to 85% among 150 marketers via a custom training academy.
Faster Sales & CS Outreach
Reduced personalized invitation prep time from 30 minutes to 2 minutes per customer.
Signature AI Projects
Marketing Kit Generator
An end-to-end generative AI solution that takes long-form content (blogs, webinars) and automatically produces a full suite of campaign assets, including ad copy, social posts, emails, and video scripts.
Marketing AI Academy
A comprehensive enablement program designed to empower marketers with the skills and confidence to safely leverage AI. This successful initiative is now being scaled company-wide.
Session Valet
A semi-agentic AI tool that analyzes customer data to create hyper-personalized event invitation packages, complete with session recommendations aligned with customer goals and company upsell objectives.
LinkedIn Insights
Followers
A growing network of MarTech, AI, and operations professionals.
On the Future of AI in Marketing:
"It is so important for businesses of all sizes to be considering how to make AI work for them. The real power isn't just in cost-cutting; it's in unlocking hyper-personalization at a scale we've never seen before."
Read More on LinkedIn